New London County spent $423,292 on women’s collegiate basketball teams in 2023, representing a 28.9% increase from the previous year, according to the U.S. Department of Education.
Overall, basketball teams in the county received a total of $795,523, with women’s teams receiving $423,292.
Since 2010, the average sports expenses in New London County have grown 88.4%.
Basketball is one of the most popular sports played at U.S. colleges, as well as football. NCAA basketball teams are often as popular as NBA teams, and offer a different experience for fans.
In 2022, after a decades-long fight, student-athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.
The basketball fund received around 168.57 million dollars from NCAA revenue in 2020–21.
| Year | Basketball team’s expenditures | % from grand total sport team expenditures | Total Sport Team Expenditures |
|---|---|---|---|
| 2023 | $423,292 | 5.8% | $7,235,772 |
| 2022 | $328,403 | 4.9% | $6,737,840 |
| 2021 | $218,763 | 4.6% | $4,803,799 |
| 2020 | $285,797 | 4.6% | $6,150,433 |
| 2019 | $264,606 | 4.4% | $6,056,696 |



